INDIGO

AREAS

Branding, Graphic Design, Social Media

YEAR

2025

SOFTWARE

Illustrator, Photoshop InDesign

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Indigo came from ideas that didn’t fit another branding project. The client wasn’t looking for these designs, but I found them interesting and decided to create a fictional fintech company called Indigo. Since there wasn’t a concept for the company, the logo design focused on the name. The goal was to make something elegant, modern, and clear.

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BianZhiDai by Xiaoyuan Gao, notyourtypefoundry & PicNic by Mariel Nils. Distributed by velvetyne.fr.

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