CHEZ PAULA

AREAS

Branding, Graphic Design, Social Media, Motion

YEAR

2025

SOFTWARE

Illustrator, Lightroom InDesign, After Effects

COLLABORATION

Gonçalo Silva

LOGO_Artboard 5 copy 3

Chez Paula is a food truck in Switzerland serving traditional Portuguese sandwiches. The brand was designed to be fun and attention-grabbing, appealing to drivers looking for a quick and tasty meal.

The logo features a character inspired by Paula, the owner, alongside bold typography. The main color is garnet, a nod to Paula’s red hair, complemented by beige and blue, reflecting the Portuguese flag. The brand identity combines product photography with typography to create a strong and recognizable visual style.

Chez Paula brings a piece of Portugal to the road, serving great food with a memorable look.

APRESENTACAO_CAPA
APRESENTACAO_ICONS
CHEZ-PAULA
APRESENTACAO_TIPOGRAFIA
APRESENTACAO_BC089
APRESENTACAO_TSHIRT-copy
APRESENTACAO_TSHIRT2
Tshirt
APRESENTACAO_TSHIRT2-copy-2
APRESENTACAO_TSHIRT2-copy-4
APRESENTACAO_BC-copy
APRESENTACAO_BC
CHURRASCO
APRESENTACAO_BC-copy-2
APRESENTACAO_TSHIRT2-copy-3
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BianZhiDai by Xiaoyuan Gao, notyourtypefoundry & PicNic by Mariel Nils. Distributed by velvetyne.fr.

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