Soulful Chic Radio – Raios-Rita

SOULFUL CHIC RADIO

AREAS

Rebranding, Graphic Design, Social Media, Motion

YEAR

2022

SOFTWARE

Illustrator, Photoshop InDesign, After Effects

Introducing the revamped Soulful Chic Radio, based in Coimbra, Portugal. The digital station now features a new lineup of Deep, Soulful House, and Nu-Disco tracks from around the world.
This rebranding project was a personal effort to expand my portfolio. The updated logo reflects the idea of radio waves and can adapt to different platforms, including the main station, podcasts, and classics. Inspired by the 80s, the new color palette gives the brand a retro feel, appealing to both new and existing audiences.
The project included a redesigned website, social media posts, and print materials, all aimed at refreshing the station’s overall look.

Welcome to the newly reimagined Soulful Chic Radio – Keep it locked!