TWENTY ONE

AREAS

Branding, Graphic Design, Motion

YEAR

2023

SOFTWARE

Illustrator, After Effects

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The rebranding for TwentyOne focused on refreshing the online presence of this influencer marketing and branded content company to engage a new generation of influencers.
The colour palette was selected to reflect a youthful spirit, featuring bright hues that work well on digital platforms. Geometric shapes were included to connect with the previous branding while adding a modern touch.
For the logo, a digital-inspired typeface was used to match the company’s tone. A star was integrated between the ligatures of the letters, symbolizing the talent of the influencers they work with.

This project was developed while working at Finalversion.

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BianZhiDai by Xiaoyuan Gao, notyourtypefoundry & PicNic by Mariel Nils. Distributed by velvetyne.fr.

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